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How the show's doing

Metrics

Monthly downloads
8,600
+38% vs last quarter
Live: your real downloads, updated daily from every podcast app.
New followers
2,236
+22% this quarter
Live: new followers/subscribers across Apple, Spotify and more.
Avg. completion
68%
+6 pts
Live: how much of each episode people actually listen to.
Guests booked
4
next 8 weeks
Live: confirmed guests on your recording calendar.
Monthly downloads
Pacing 12% ahead of goal
JanFebMarAprMayJunJulAug
Hover the chart to see each month
The Revenue Room - an IBM podcast

Episodes

Upcoming
  • Why most B2B pipeline is invented
    with Dana R., VP Marketing at Loop
    21 Jul
    Outline
    The angle
    Dana killed her own MQL target and grew pipeline anyway. This is the episode your buyers forward to their CFO.
    What we will cover
    • The number the board was reporting, and why it was not real
    • What she replaced MQLs with, and how long the dip lasted
    • Getting sales to agree before the change, not after
    • How she would run the argument again from scratch
    Where it is up to
    Questions approved by you on 9 Jul. Recording Fri 31 Jul.
  • Cutting the stack without cutting growth
    with Sam O., Head of RevOps at Tilt
    28 Jul
    Outline
    The angle
    Sam took 14 tools down to six and pipeline did not move. Every listener with a renewal coming up wants this one.
    What we will cover
    • How he worked out what was genuinely load-bearing
    • The two cuts that hurt, and what he put back
    • Renegotiating a renewal when you have already decided to leave
    • What he would never cut, at any budget
    Where it is up to
    Draft outline with you for comment. Recording Tue 4 Aug.
Recently published
Click any episode to review and comment on the video.
What's coming up

Recording Schedule

  • Dana R. (VP Marketing, Loop)
    Fri 31 Jul, 2:00pm
    Interview sheet ready
    Brief
    Why this guest
    Dana rebuilt Loop's demand gen around content and can put numbers to it - the rare marketing leader who will say what did not work as readily as what did.
    Interview sheet
    • What were you doing before, and what did it actually cost you?
    • Which channel did you kill first, and how did you know it was safe to?
    • The number you would show a sceptical CFO to prove content was working
    • What would you not do again?
    On the day
    Riverside link in the calendar invite. Join five minutes early for a levels check - we record the video too.
  • Sam O. (Head of RevOps, Tilt)
    Tue 4 Aug, 11:00am
    Drafting questions
    Brief
    Why this guest
    Sam cut roughly 40% of Tilt's tech stack and grew pipeline anyway. Strong opinions on tools your audience is currently being sold.
    Interview sheet
    • What did you cut, and what broke when you did?
    • How do you tell an essential tool from an expensive habit?
    • What are you still paying for that you cannot justify?
    On the day
    Questions in draft - your strategist will share them for approval by Thu.
  • Priya S. (CFO, Verve)
    Thu 13 Aug, 3:30pm
    Awaiting confirmation
    Brief
    Why this guest
    The finance view of marketing spend. Rare on a marketing podcast and the single most requested angle from your listeners.
    Interview sheet
    • What does marketing show you that you actually trust?
    • Where do you think attribution is lying to everyone?
    • What would make you fund a channel with no clear last-click story?
    On the day
    Slot still to be confirmed by Priya - we will chase and confirm here.
Guest pipeline

Outreach

128
Contacted
Live: guests at the "Contacted" stage - we run outreach, you approve.
41
Replied
Live: guests at the "Replied" stage - we run outreach, you approve.
9
Booked
Live: guests at the "Booked" stage - we run outreach, you approve.
54 potential guests awaiting your review
We source and vet them - you just thumbs-up the ones you like. Try it →
Review guests
Stay in the loop

Meetings

  • Monthly growth review
    15 Jul
    Doubling down on CFO-angle episodes - they convert best.
    Agenda
    Metrics
    8,600 downloads this month, up 38% on last quarter. Completion holding at 68%, which is where the CFO-angle episodes are pulling their weight - they finish 11 points above the show average.
    Episodes
    Two published since we last met: 'What your CFO actually wants from marketing' (1,920 plays) and 'Hiring your first RevOps lead' (2,340). The CFO episode is the best-performing first week of the year so far.
    Schedule
    Three recordings booked to 13 Aug. Dana R. on Fri 31 Jul has her interview sheet ready; Sam O. is drafting; Priya S. still to confirm the slot.
    Outreach
    34 approaches out this month, 9 replies, 4 booked. Finance and RevOps titles are replying at roughly twice the rate of generalist marketing leaders, so we are weighting the list that way.
    AOB
    • IBM's Q4 conference - worth recording three short guest episodes on site?
    • Two listeners have asked for transcripts. Cheap to turn on if you want them.
    Actions
    • Fame: reweight the guest list toward finance and RevOps titles
    • Fame: send the on-site recording options for the Q4 conference
    • IBM: confirm Priya S.'s slot on 13 Aug
    • IBM: approve the two clips waiting in the review tool
    Actions from last meeting
    • Fame: rework the intro to open on the strongest line - done, live from ep. 14
    • IBM: send three internal SMEs as potential hosts - done
  • Content planning
    1 Jul
    Locked Q3 themes: pipeline, RevOps, efficient growth.
    Agenda
    Metrics
    6,200 downloads, up 22% on the previous month. Follower growth accelerating faster than downloads, which usually leads a step up in the next quarter.
    Episodes
    'The case against more SDRs' at 1,610 plays - the most shared episode of the quarter, mostly by people who disagreed with it.
    Schedule
    Recording cadence moving to fortnightly from August so the promotion window per episode doubles.
    Outreach
    Guest persona locked with the strategist: operators who have cut cost and grown anyway. Outreach rewritten around that and relaunched.
    AOB
    • Should we run a live episode at the Q4 conference?
    Actions
    • Fame: lock Q3 themes into the content calendar - pipeline, RevOps, efficient growth
    • Fame: rewrite outreach around the new persona
    • IBM: nominate an internal host for the RevOps episodes
    Actions from last meeting
    • Fame: move hosting to Fame Host and re-verify every directory - done
Your back catalogue, searchable

Podcast Chat

Ask anything about the show

Answers come from four real episode transcripts.

Trial - 3 of 3 questions left
Everything you need

Resources

  • How to be a great podcast guest (1-pager)

    The page we send every guest before they record - kit check, what to prepare, and the three things that make an episode land.

  • Promoting your episode - the 48-hour playbook

    Hour by hour for the two days after an episode goes live: the company post, the guest's post, the clips, the newsletter line and the sales follow-up.

  • B2B SaaS guest shortlist + intro templates

    The next 30 names we are working through for your show, with the warm-intro and cold-outreach templates we send in your name.

  • Booking link + calendar for recordings

    Your branded booking page. Send it to a guest and they pick from your hosts' real availability - or schedule several guests into one recording block.

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